Hungry Wines was founded in the autumn of 2016 by Lovisa Mörner, who wanted to bring something new to the Scandinavian wine market. Wines that not just was about the country or the grape, but clearly communicated what kind of food they would be a great match to. To inspire, and make it easier for the casual wine lover to appreciate wine and food in combination.
Choosing Hungary and Eastern Europe as origin for the wines in the beginning was not a difficult choice; Lovisa thought it very strange that there were so few alternatives of quality wines from these countries on the market. “To select wine pearls from small vineyards that use natural methods in the best regions of Hungary, felt very natural. We hoped that we can make life just a little bit easier for everyone worrying about finding the right wine to the right food, and help improving the reputation of Eastern European wines.”
Today, Hungry Wines imports selected wines primarily from small, sustainable vineyards in Spain, France and Hungary, with the aim to improve the premium offer at the Swedish monopoly with unique and delicious wines.
Lovisa Mörner has a M.Sc. in Biotech Engineering and is a certified Sommelier based in Stockholm. She is a consultant within wine investments and offers private tastings to groups of friends as well as to companies.
Dinner with water is dinner for prisoners
“This is not exactly my saying as I think water is the best drink in the world except wine, but I think it reflects quite well another scenario: when you are drinking a wine that does not go well with your food. Imagine that you have cooked a nice dinner for you and your partner and it’s time to get the wine. You put a little bit of thought into your wine selection or perhaps you are mainly thinking about the color (white or red). You open it and try it with the food and think “Oh no. This was certainly not a good choice. But it was quite expensive! Now we need to drink the whole bottle.” You feel imprisoned.
Or imagine this: you are at a restaurant to celebrate a good friend, a bottle is picked and it arrives to the table and it just doesn’t taste good. At all. You cannot send it back, because you bought a bottle and there is nothing wrong with it. You feel imprisoned.
I don’t know if this has happened to you, but it has certainly happened to me. I have always had a burning interest in wine, with family and friends getting annoyed at my careful choosing at restaurants and in stores. I had an urge to know more in order to avoid picking the wrong wines. I was constantly looking for the better choice for my food. Finally, one day I decided to do something about it. I decided to become a sommelier and have more than my own experience behind my wine choices. I decided to create a brand and a collection of wines that would help people to pair their food with wine. A brand that would be simple, honest, and only include wines I would drink myself. Finally, they would all naturally be responsibly produced, so not harmful to nature, nor to you. That is why I only work with small, dedicated winemakers, who exclusively use natural methods and produce handcrafted, quality wines, rather than quantity.
//Lovisa Mörner, founder and CEO